The Right Start - Your Path to Success

Congratulations! You have your real estate license and are ready to work with buyers and sellers — but where do you start?

Enrollment is now underway for January 2022. Register here for Right Start - Your Path to Success

The Right Start is divided into three, live-stream classes LIVE-STREAM CLASS GUIDELINES designed to give you the tools necessary to get your business up and running. Classes are from 9 a.m. to 4 p.m. with a lunch break from noon to 1 p.m.  The Right Start series goes far beyond lectures by offering hands-on activities, networking opportunities and in-class exercises. After the first day, you’ll have real-world skills to start accomplishing your goals.  

 Who Benefits from The Right Start:

  • New agents ready to begin a successful career
  •  Agents who have taken time off and are ready to jump back in the business
  • Veteran agents wanting a refresh on the newest tools and best practices
  • Agents eager to take their business to the next level

Welcome to The Right Start - Your Path to Success at Canopy Real Estate Institute.

What you’ll learn in each course:

Part 1: Building Your Business and Demonstrating Your Value (see details below)
Learn how to get your business up and running, write a business plan, develop target marketing strategies and convert leads to sales. 

Part 2: Converting Buyers and Building Your Buyer-Side Business (see details below)
Become knowledgeable about buyer agreements and securing loyalty, creating a buyer-counseling presentation, navigating paperwork and understanding what today’s buyer clients want.

Note: This class also offers four hours of North Carolina continuing-education (CE) credit based on successful completion of the course. Students are required to participate and be in class for the required amount of time to receive CE credit. 

Part 3: Neutralizing Seller Concerns and Building Your Listing-Side Business (see details below)
Gain useful information to work effectively with sellers. Discuss handling objections, pricing and Comparative Market Analysis, lead conversion, research and preparation and more.

Note: This class offers four hours of North Carolina continuing-education (CE) credit based on successful completion of the course. Students are required to participate and be in class for the required amount of time to receive CE credit. 


Exclusive Series Perks:

When you enroll in the three-class series, you will get more than a comprehensive training experience led by a successful, longtime agent and instructor. You’ll foster networking relationships and have the opportunity to take advantage of exclusive perks. Be part of the class of January 2022 and receive these advantages:

  • A pre-class meet-and-greet in Zoom with your instructor and fellow students. During this meet-and-greet get an overview of what to expect from The Right Start program plus a FREE MLS training ”The Pieces That Make Up the MLS Puzzle" from Canopy’s popular in-house technology trainer. ((January 20)
  • A one-time use savings offer at The Realtor® Store.  15% off all items except for electronic Supra lockboxes. (Must present coupon at time of purchase).
  • A certificate of completion and lapel pin.
  • Congratulations on social media for having completed the three-class series.

 

Pricing

The three-class The Right Start series is $250 for members and $299 for non-members. This price will go up after the inaugural course is offered. Register for The Right Start classes

 

Part 1: Building Your Business and Demonstrating Your Value

You will learn the essential skills to build your business, develop a business plan and proven strategies to market yourself and your business. 

  • Starting your Business
  • Creating a Plan for Success
  • Financial Management
  • Databases for Customer Relationship Management (CRM)
  • Target Marketing
  • Building Spheres
  • Your Value Proposition
  • Converting Leads
  • Time Management

Hands-on activities include:

  • Writing a Mission Statement
  • Itemizing Start-up Costs
  • Creating a Net Income Tracker Worksheet
  • Crafting Messages
  • Participating in a Time Management Exercise
  • And much more!

Part 2: Converting Buyers and Building Your Buyer-Side Business

In this course you will gain in-depth knowledge of today’s buyers and their unique needs. You will also learn how to provide an elevated level of professional service while maintaining strict adherence to Statutory law and the Code of Ethics.

  • Understanding Today’s Buyers
  • Fair Housing
  • Client Versus Customer
  • Converting Prospects into Buyers
  • Buyer Agreements and Securing Loyalty
  • Buyer-Counseling Presentation
  • Navigating the Paperwork

Hands-on activities include:

  • Exploring Fair Housing Scenarios
  • Developing a Potential Target Market
  • Acting out a Buyer-Counseling Session
  • Reviewing a Blank Representation Agreement
  • Reviewing Key Takeaways from the Course
  • And much more!

*This course offers four hours of N.C. continuing-education (CE) credit. Students are required to participate and be in class for the required amount of time (with camera on) to receive CE credit.

Part 3: Neutralizing Seller Concerns and Building Your Listing-Side Business

In this course you will gain in-depth knowledge of today’s sellers and their unique needs. You will also learn how to provide an elevated level of professional service while maintaining strict adherence to Statutory law and the Code of Ethics.

  • Understanding Today’s Sellers
  • Lead Conversion
  • Do-Not-Call Legislation
  • Research and Preparation
  • Pricing and Comparative Market Analysis (CMA)
  • Handling Objections
  • Navigating Paperwork

Hands-on activities include:

  • Brainstorming Strategies for Introducing Yourself to the Consumer
  • Reviewing Forms, including the Listing Agreement
  • Acting out a Seller-Counseling Session
  • Reviewing Key Takeaways from the course
  • And much more!!

*This course offers four hours of N.C. continuing-education (CE) credit. Students are required to participate and be in class for the required amount of time (with cameras on) to receive CE credit.